Recently Colgate-Palmolive Introduced Colgate Enamel Health Toothpaste, One That Claims

question 197

Multiple Choice

Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective barrier to inner layers. This new formula helps to separate the Colgate product from its top competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here?

• A) product differentiation
• B) product segmentation
• C) market expansion
• D) usage segmentation
• E) psychographic segmentation

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The act of reducing something to the smallest possible amount or degree.

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The challenges a listener might face in accurately receiving and interpreting a message due to various factors.

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