A Firm Conducting an Environmental Scan of the Marketplace Might

question 113

Multiple Choice

A firm conducting an environmental scan of the marketplace might uncover key __________ such as the growing popularity of video bloggers and the increasing mobility and connectivity of consumers.

• A)profits
• B)responsibilities
• C)idealisms
• D)codes
• E)trends

---

Definitions:

Individualistic Cultures

Cultures that emphasize personal achievement, independence, and self-reliance, valuing individual freedom and self-expression over communal goals.

Fundamental Attribution Error

The tendency to overestimate the effect of disposition or personality and underestimate the effect of the situation when explaining the behaviors of others.

White Americans

Individuals residing in the United States who identify as being of European, Middle Eastern, or North African descent.

Black Americans

A term referring to the African American population or individuals of Black African descent living in the United States.