Marilyn Called the Butterball Hotline to Learn How to Prepare

question 70

Multiple Choice

Marilyn called the Butterball hotline to learn how to prepare her Thanksgiving turkey and dressing.The toll-free number that Butterball uses each holiday season to provide information on how to prepare turkey is an example of __________.

• A)interactive marketing
• B)multichannel selling
• C)inbound telemarketing
• D)outbound telemarketing
• E)outbound videoconferencing

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Definitions:

Unintentionally

Without deliberate intent or planning, often leading to unforeseen or accidental outcomes.

Defamation

The intentional tort that occurs when a false statement is communicated to others that harms a person’s good name or reputation.

Internet Blog

A website or web page that is updated regularly with new written content, often focusing on a particular subject or theme.

Merchant Protection Rule

A legal principle that protects merchants in the course of business transactions, often involving warranty and liability matters.