Because Consumers Often Do Not Pay Close Attention to Advertising

question 312

Multiple Choice

Because consumers often do not pay close attention to advertising messages, advertisers want to reach the same audience more than once.The average number of times a person in the target audience is exposed to a message or advertisement is referred to as

• A)parity.
• B)reach.
• C)frequency.
• D)rating.
• E)gross rating points.

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Definitions:

Credit Column

Part of an accounting record where increases in liabilities, revenues, and equity accounts are recorded.

Accounting Record

A documented transaction or financial event that is used in the process of accounting.

Owner's Equity

Owner's equity represents the owner's claim on the assets of a business, calculated as the business's assets minus its liabilities.

Assets Liabilities

Assets are resources owned by a business that have economic value, while liabilities are obligations of a business to transfer resources to another entity in the future.