Penetration Pricing Refers to

question 275

Multiple Choice

Penetration pricing refers to

• A)charging different prices to different buyers for goods of like grade and quality.
• B)setting the highest initial price that customers really desiring the product are willing to pay.
• C)setting a low initial price on a new product to appeal immediately to the mass market.
• D)setting a marketing price for product or product class oriented on a subjective feel for the competitors' price or market price as the benchmark.
• E)setting prices a few dollars or cents under an even number.

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Definitions:

Environmental Interaction

The process by which organisms engage with the surrounding physical and biological environment, affecting and being affected by it.

TAT

Thematic Apperception Test, a projective psychological test used to reveal a person's social drives or needs by their interpretation of a series of pictures.

Projective Personality Tests

Psychological assessments where subjects respond to ambiguous stimuli, revealing hidden emotions and internal conflicts.

Psychodynamic

A psychological theory or approach that emphasizes unconscious mental processes in shaping feelings, thoughts, and behaviors.