FIGURE 8-1 -According to Figure 8-1 Above, When Conducting Marketing Research, Why

question 80

Multiple Choice

FIGURE 8-1
-According to Figure 8-1 above, when conducting marketing research, why would you ask the question, "How old are you?" before the test screening of a movie?

• A)To identify people who fit the profile of the target audience for the movie.
• B)To identify people who frequently attend movies.
• C)To make sure the respondent meets recommended age requirements (G, PG, R, etc.).
• D)To determine if the respondent is old enough to relate to the characters.
• E)To determine if the respondent is mature enough to have valid input.

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Definitions:

Laughing

The act or sound of expressing joy, amusement, or scorn through audible expressions.

Perceived Partner

An individual's subjective understanding or assessment of their romantic or significant other.

Uniqueness

The quality of being one of a kind or unlike anything else, often valued for standing out from the norm.

Transgressions

Acts that go against a law, rule, or code of conduct; violations.