Evaluating the Results of a Marketing Decision Involves

question 18

Multiple Choice

Evaluating the results of a marketing decision involves

• A)asking prospective customers if they are likely to buy the product during some future time period.
• B)requesting the firm's salespeople to estimate sales during a coming period.
• C)determining if the marketing research and analysis used to develop the recommendations was effective.
• D)collecting projections from all regional sales managers and making projections based on a region to region basis.
• E)monitoring the marketplace to determine if action is necessary in the future.

---

Definitions:

Useful Life

The estimated period that an asset is expected to be usable for its intended purpose.

Randomized Block Design

An experimental design employing blocking.

ANOVA Table

A structured representation of the components of variance analysis to determine the effects of different factors on a response variable.

Degrees of Freedom

The total number of individual quantities or values that can be attributed to a statistical distribution.