Which of the Following Statements Regarding Global Brands Is Most

question 171

Multiple Choice

Which of the following statements regarding global brands is most accurate?

• A)A global brand is marketed under the same name in multiple countries.
• B)A global brand has dispersed marketing centers, each responsible for a specific region.
• C)A global brand alters product formulation or service for each geographical region.
• D)A global brand delivers the multiple benefits based on the GDP of each country.
• E)A global brand is a collaborative effort amongst several different national firms.

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Definitions:

Service Quality

The measure of how well a delivered service matches customer expectations, reflecting the discrepancy between perceived service and expected service.

Assurance

Confidence or guarantee in the quality or performance of a product, service, or outcome.

Service Quality

Pertains to the degree of excellence of a service as perceived by customers, often evaluated based on expectations vs. performance.

Communication Gap

A situation where a misunderstanding or lack of clarity occurs due to differences in communication styles, language barriers, or misinterpretation of messages.