Despite the Fact That There Is Not "One" Format for Writing

question 66

Multiple Choice

Despite the fact that there is not "one" format for writing successful marketing and business plans, there are general guidelines: (1) Use a direct, professional writing style, (2) Use care in layout, design, and presentation.(3) Use bullet points for succinctness and emphasis.(4) Use A level (the first level) and B-level (the second level) headings under the numbered section headings to help readers make easy transitions from one topic to another.(5) Use visuals where appropriate.(6) Shoot for a plan 15 to 35 pages in length, not including financial projections and appendixes.(7)

• A)Use different color fonts or paper to represent different sections of your plan.
• B)Do not use a business plan unless you are borrowing at least $100,000.
• C)Be positive and specific to convey potential success.
• D)Include as an attachment formal resumes for all key players in your management team.
• E)Set a firm date by which you will require an answer from a potential investor, after which you will take your plan somewhere else.

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Definitions:

Chi-Square Distribution

The chi-square distribution is a statistical distribution used in hypothesis testing that is applicable to variables measured on a nominal scale, primarily for goodness-of-fit and independence tests.

Test Statistic

A numerical value calculated from a sample and used in hypothesis testing to evaluate the plausibility of the null hypothesis.

Critical Region

The set of values for which the null hypothesis is rejected in a statistical test.

Null Hypothesis

A default assumption in statistical hypothesis testing that there is no effect or no difference, used as a basis for testing statistical significance.