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Rick,sales manager for an automobile dealership,encourages his sales force to identify and manage their assigned customer relationships.Rick is responding to the ____________ driver of change is today's selling environment.
Lanham Act
United States legislation that provides protection to trademarks, service marks, and related intellectual property rights.
Intent to Use
Refers to a customer's expressed or implied intention to purchase and use a product or service in the future, often measured in marketing research to predict product success.
Trademark Law Revision Act
Legislation that amended federal trademark law, making significant changes such as allowing for the registration of a trademark based on intent to use, among other provisions.
Lanham Act
The primary federal trademark statute in the United States, governing trademarks, service marks, and unfair competition, enacted in 1946.
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