Rick,sales Manager for an Automobile Dealership,encourages His Sales Force to Identify

question 19

Multiple Choice

Rick,sales manager for an automobile dealership,encourages his sales force to identify and manage their assigned customer relationships.Rick is responding to the ____________ driver of change is today's selling environment.

• A)Building long-term relationships with customers
• B)Creating sales organizational structures that are more nimble and adaptable to the needs of different customer groups
• C)Shifting sales management style from commanding to coaching
• D)Gaining greater job ownership and commitment from salespeople
• E)Better integrating salesperson performance evaluation

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Definitions:

Lanham Act

United States legislation that provides protection to trademarks, service marks, and related intellectual property rights.

Intent to Use

Refers to a customer's expressed or implied intention to purchase and use a product or service in the future, often measured in marketing research to predict product success.

Trademark Law Revision Act

Legislation that amended federal trademark law, making significant changes such as allowing for the registration of a trademark based on intent to use, among other provisions.

Lanham Act

The primary federal trademark statute in the United States, governing trademarks, service marks, and unfair competition, enacted in 1946.