The Click-Through Rate Is

question 161

Multiple Choice

The click-through rate is

• A)the percentage of recipients who have clicked on a link on the Page to visit a specific site.
• B)the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link.
• C)the percentage of customers who buy a product from the brand website.
• D)the total number of people who have visited a brand's Facebook Page and have become Facebook fans.
• E)the total number of people who have purchased the product online divided by the number of people viewing the Page

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Definitions:

Monthly Service Charge

A fee charged by a financial institution or service provider on a monthly basis for the maintenance of an account or provision of a particular service.

Bank Reconciliation

The process of comparing and adjusting the bank statement balance with the book balance of a company to account for differences.

Petty Cash Account

A small fund kept on hand for incidental cash expenses, maintained through a system of documenting each withdrawal and replenishment.

Fund Replenishing

The process of restoring the balance of a fund to its original level or to a desired level after it has been depleted.