Suppose the Following Information: the Cost of a Full Page

question 238

Multiple Choice

Suppose the following information: The cost of a full page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full page color ad in the U.S. national edition of U.S.A. Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad during the most recent Super Bowl (television) is $3,800,000 and has an audience size of 108,400,000. Which of the five media alternatives has the LOWEST CPM?

• A)The Wall Street Journal
• B)U.S.A. Today
• C)Bloomberg Businessweek
• D)Sports Illustrated
• E)Super Bowl

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Definitions:

Practical Wisdom

The virtue that enables individuals to make prudent decisions in complex life situations, balancing their own interests with moral considerations.

Consequences

The outcomes or effects that result from actions or decisions.

Life as a Whole

A perspective or consideration of an individual's life in its entirety, rather than focusing on specific parts or periods.

Ethical Absolutism

The doctrine that holds there are eternal, universally applicable moral principles; it is slightly rephrased from moral absolutism, highlighting its focus on ethics.