A Brand Marketed Under the Same Name in Multiple Countries

question 204

Multiple Choice

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a(n)

• A)transnational brand.
• B)international brand.
• C)multinational brand.
• D)global brand.
• E)meganational brand.

---

Definitions:

Advertising Budget

The specific amount of money allocated for promoting a product, service, or brand during a set period.

Monthly Sales

The total revenue or units sold by a company in one calendar month.

Degree of Operating Leverage

A financial indicator that evaluates how changes in sales volume impact a company's operating earnings.

Break-even

The juncture where overall expenses match total income, indicating neither profit nor loss is present.