Customer Satisfaction Is an Important Focus for Marketers Because

question 322

Multiple Choice

Customer satisfaction is an important focus for marketers because

• A) marketing research is an expensive proposition; the fewer times it needs to be done, the better off the company is.
• B) the financial value of a satisfied, loyal customer over time can be significant.
• C) consumers are unable to assess it by themselves.
• D) attracting new customers is easier than keeping old ones.
• E) a 50 percent increase in customer retention can increase a company's profits by 5 percent.

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Definitions:

Tax Preferences

Provisions in the tax code that allow for certain incomes to be taxed at rates lower than the ordinary income tax rate or not taxed at all.

AMTI

Alternative Minimum Taxable Income, a calculation used to determine a taxpayer's liability for Alternative Minimum Tax, ensuring that those who benefit from certain deductions pay a minimum amount of tax.

Full Recourse Debt

Refers to a type of loan where the borrower is fully responsible for the debt if the collateral does not cover the loan amount during default.

Partnership Interests

Ownership shares in a partnership that represent a partner's stake in the entity and its operations.