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In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?
Chronic Obstructive Pulmonary Disease
A collection of respiratory disorders, such as emphysema and chronic bronchitis, leading to problems with breathing.
Difficulty Eating
Challenges or issues experienced while trying to consume food.
Productive Cough
A cough that is accompanied by the expulsion of mucus or phlegm from the respiratory tract.
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