A Key Difference Between Cause Marketing and a Charitable Contribution

question 183

Multiple Choice

A key difference between cause marketing and a charitable contribution is

• A)a charitable contribution provides an organization with a lower tax deduction.
• B)there is no limit to the amount of charitable deductions a firm can make,but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
• C)charitable donations are contributed at the sole discretion of the firm;cause marketing is the amount is directly affected by consumers' purchases.
• D)cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
• E)there is essentially no difference between a charitable contribution and cause marketing.

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Definitions:

Personality Development

The evolution of an individual’s personality traits over time, influenced by both inherited characteristics and environmental factors.

Interdependent

Mutual dependence between things or people, where each is affected by or relies on the other.

Socialization Roles

The behaviors and expectations that are learned by individuals to fit into their society, including roles based on their age, gender, and social position.

Active

Being engaged in action or exerting power or force; not passive.