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When Making a Product Selection as Part of the Business

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Essay

When making a product selection as part of the business market purchase decision process, what three primary criteria are used to make a decision?


Definitions:

Emotional Event

An occurrence that triggers a strong emotional response, which can significantly impact an individual's psychological state and behavior.

Vivid

Vivid is often used to describe memories or descriptions that are so clear and strong that they seem real, producing a feeling of being experienced again.

Flashbulb Memory

Highly detailed, exceptionally vivid 'snapshot' of the moment and circumstances in which a piece of surprising and consequential (or emotionally arousing) news was heard.

Source Misattribution

A memory error where a person is unable to remember the correct source of a memory, such as recalling a dream as an actual event.

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