Clinique Cosmetics Has a Database of More Than 600,000 People

question 243

Multiple Choice

Clinique Cosmetics has a database of more than 600,000 people who registered on its website by providing selected personal information.The registration process requested that customers fill out a brief survey and check a box that allows Clinique to send them product updates via e-mail.When Clinique introduced its Anti-Aging Serum,it sent e-mails to all women over 35 who had listed that they were worried about wrinkles.Eight percent of the women who received the e-mail purchased the new product.Clinique used __________ to introduce its new product.

• A) opt-out marketing
• B) personalization
• C) viral marketing
• D) buzz marketing
• E) permission marketing

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Definitions:

Dividend Payout Ratio

The percentage of earnings paid to shareholders in dividends, calculated by dividing the total dividends by the net income for the same period.

Total Assets

The sum of all resources owned by an entity that are recognized as having economic value.

Net Income

The total profit of a business after all expenses and taxes have been deducted from total revenue.