Marketers Produce a Customer Experience Through Seven Website Design Elements

question 53

Multiple Choice

Marketers produce a customer experience through seven website design elements: (1) context, (2) content, (3) __________, (4) customization, (5) communication, (6) connection, and (7) commerce.

• A)creativity
• B)community
• C)consistency
• D)collaboration
• E)control

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Definitions:

Deadweight Loss

A loss of economic efficiency that can occur when the free market equilibrium for a good or a service is not achieved, leading to a mismatch between supply and demand.

Consumer Surplus

The discrepancy between what consumers are prepared and capable of spending for a product or service and the actual amount they end up paying.

Producer Surplus

The difference between what producers are willing to accept for a good or service versus what they actually receive.

Tax Revenues

Income that the government receives from taxation, which can be levied on individuals, corporations, and other legal entities.