Basic Test of the Usefulness of the Market Segmentation Process

question 16

Multiple Choice

basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can

• A) increase sales and profitability.
• B) stand up to legal scrutiny.
• C) be socially responsible.
• D) create sustainable demand.
• E) create innovation.

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Definitions:

Merchandising Companies

Businesses that purchase goods and resell them at a higher price without modifying the original products.

Managers

Individuals responsible for administering and controlling part or all of a company's operations.

Company's Goals

Objectives or targets that a company aims to achieve over a certain period of time.

Capital Expenditures Budget

A financial plan that allocates funds for the purchase and maintenance of long-term assets to enhance or expand the business operations.