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Figure 5-3
-Figure 5-3 above,column "B" represents which of the following in terms of consumer involvement and product knowledge?
Sex Appeal
The use of sexual attractiveness or sexuality to influence or appeal to an audience, often used in advertising or media.
Postscripts
Additional remarks or information added to the end of a letter or document, typically introduced by "P.S."
Sales Messages
Promotional communications aimed at persuading or informing potential customers about a product or service.
Unethical Practices
Actions or behaviors that are considered wrong, immoral, or against professional standards of conduct.
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