Which of the Following Statements About 3M's Marketing Program for Post-It^®

question 33

Multiple Choice

Which of the following statements about 3M's marketing program for Post-it^® Flag Highlighters is most accurate?

• A) In his first attempt, Windorski, a 3M inventor, designed the Post-it^® Flag Highlighter in exactly the right way to appeal to its target market.
• B) 3M designed the packaging for the Post-it^® Flag Highlighter based on its designer's suggestions.
• C) Windorski, a 3M inventor, also developed the Post-it^® Flag Pen for the smaller office worker segment.
• D) The Post-it^® Flag Highlighter was not successful and was deleted from the Post-it^® Flag product line.
• E) Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "WOW" factor.

---

Definitions:

Self-enhancement

The desire to maintain, increase, or protect one's positive self-view.

Fundamental Attribution Error

The tendency to overestimate the influence of personal characteristics and underestimate the influence of situational factors when explaining other people's behavior.

Pessimistic Explanatory

A tendency to explain negative events as being widespread, permanent, and uncontrollable.

Martin Seligman

A psychologist known for his work on positive psychology, learned helplessness, and for promoting concepts such as PERMA to characterize well-being.