Which of the Following Statements About 3M's Marketing Program for Post-It^®

question 33

Multiple Choice

Which of the following statements about 3M's marketing program for Post-it^® Flag Highlighters is most accurate?

• A) In his first attempt, Windorski, a 3M inventor, designed the Post-it^® Flag Highlighter in exactly the right way to appeal to its target market.
• B) 3M designed the packaging for the Post-it^® Flag Highlighter based on its designer's suggestions.
• C) Windorski, a 3M inventor, also developed the Post-it^® Flag Pen for the smaller office worker segment.
• D) The Post-it^® Flag Highlighter was not successful and was deleted from the Post-it^® Flag product line.
• E) Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "WOW" factor.

Understand the principles of management by exception.

Grasp the role of activity indexes in budgeting.

Identify the characteristics of a responsibility accounting system.

Understand the financial management of not-for-profit entities and departmental budget responsibility.

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Definitions:

Non-Material Culture

The ideas, beliefs, values, norms, and practices that are shared among a group of people and influence their behavior but are not physical objects.

Norms

Culturally defined rules that outline appropriate behaviours.

Folkways

Informal norms that suggest customary ways of behaving.

Identifier Of Culture

Elements or symbols that are recognized as representing particular cultures, such as language, art, or rituals.