Respect to the History of American Business,the __________ Era Started

question 183

Multiple Choice

respect to the history of American business,the __________ era started in the 1980s in which firms seek continuously to satisfy the high expectations of customers.

• A) production
• B) sales
• C) marketing concept
• D) customer relationship
• E) societal marketing

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Definitions:

Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group.

Shared Ideas

Concepts or beliefs that are accepted and recognized within a community or group.

Generations

The successive groups of individuals born and living at the same time, often used to describe the differences in cultural norms and values between older and younger groups.

False News

Misinformation or fabricated information presented as news, often with the intent to mislead.