Assume You Are a Salesperson for a Direct Marketing Firm

question 141

Essay

Assume you are a salesperson for a direct marketing firm that does "in-home" Tupperware parties.If most of your hosts or hostesses hold only one party a year,what strategies could you use to build strong customer relationships? If you are creating your own business for this example,make sure to describe your product(s)in your introductory sentence.

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Definitions:

Buyers' Value

The maximum amount a buyer is willing to pay for a good or service.

Price Comparison

The process of analyzing and evaluating the prices of similar goods or services across different suppliers or stores.

Consumer Surplus

The difference between what consumers are willing to pay for a good or service and what they actually pay, indicating the economic benefit to consumers.

Equilibrium Price

The market price at which the quantity of a good supplied equals the quantity demanded, resulting in market balance.