_______ Is Defined as the Ratio Between the Customers' Perceived

question 43

Multiple Choice

_______ is defined as the ratio between the customers' perceived benefits (economic, functional, physiological) and the resources (monetary, time, effort, psychological) used to obtain those benefits.

• A) Customer satisfaction
• B) Customer value
• C) Customer relationship management
• D) Consumer decision making

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Definitions:

Extrinsic Motivation

The drive to perform actions or engage in activities due to external rewards or pressures rather than for intrinsic satisfaction.

Extrinsic Motivation

Motivation driven by external rewards such as money, fame, grades, and praise.

Drive-reduction

A theory in psychology that suggests motivation arises from the need to reduce internal drives such as hunger or thirst, leading to certain behaviors.

Relatedness

The need to feel connected to others, being part of a group or relationship that provides a sense of belonging.