If a Market Segment Meets the Criteria of Being Identifiable

question 28

True/False

If a market segment meets the criteria of being identifiable, sizeable (sufficient), stable and accessible, the marketer will inevitably be interested in that segment.

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Definitions:

Psychological Homeostasis

The process by which individuals maintain mental and emotional stability despite external stressors or changes in the environment.

Homeless

Individuals or families who lack a fixed, regular, and adequate nighttime residence, including those living in shelters, transitional housing, or places not meant for human habitation.

Frustrated

The feeling of being upset or annoyed as a result of being unable to change or achieve something.

Open Systems

A concept in systems theory that describes entities or organizations which interact with their environment by exchanging energy, information, or materials.