Marketers Agree That Seven Exposures to an Advertisement Is Enough

question 28

True/False

Marketers agree that seven exposures to an advertisement is enough to aid retention.

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Definitions:

Sympathetic Nervous System

Part of the autonomic nervous system that prepares the body for quick response to stress or danger, often referred to as the "fight or flight" response.

Pupil Dilation

The enlargement of the pupil, the black center of the eye, in response to various factors such as low light, arousal, or certain drugs, to allow more light to enter the eye.

Accelerated Heartbeat

An increase in heart rate, which can be a physiological response to exercise, stress, or emotional states.

Medulla

The lower part of the brainstem, responsible for regulating vital bodily functions such as heartbeat and breathing.