To Say That Social Class Membership Serves Consumers as a Basis

question 115

Multiple Choice

To say that social class membership serves consumers as a basis for the development of their attitudes and behaviour indicates that it is being used as:

• A) market segmentation.
• B) a reference group.
• C) a hierarchical classification.
• D) a behavioural factor.

---

Definitions:

Nonstaining

Describing materials or substances that do not leave stains or marks on surfaces they come into contact with.

Nontoxic

Substances or materials that do not pose any risk of poisoning or harm to humans, animals, or the environment.

Compatibility

The extent to which two or more things are able to exist or perform together in combination without conflict or inconsistency.

Late Majority

A segment of consumers that adopt new products or technologies after the average member of society, often cautious and skeptical about innovations.