Which of the Following Is a Characteristic of Transaction-Based Marketing

question 40

Multiple Choice

Which of the following is a characteristic of transaction-based marketing?

• A)Frequent customer contact
• B)Emphasis on long-term relationship
• C)Customer interactions based on commitment and trust
• D)Emphasis on individual sales

---

Definitions:

Securities Exchange Commission

A U.S. government agency responsible for regulating the securities industry, enforcing federal securities laws, and ensuring investor protection.

National Labor Relations Act

The National Labor Relations Act (or Wagner Act) created the NLRB, which administers most labor law in the United States.

Norris-La Guardia Act

A 1932 U.S. federal law that prohibited employers from requiring employees to sign agreements not to join a labor union and also limited the issuing of court injunctions in labor disputes.

Executive Order 11246

A U.S. presidential order that prohibits federal contractors from discriminating against employees on the basis of race, color, religion, sex, or national origin.