Your Company Is in the Midst of Implementing a Relationship

question 41

Multiple Choice

Your company is in the midst of implementing a relationship marketing approach across the company.You are leading the project and following the traditional three-level,relationship marketing continuum as your guide.You are in the final level of the continuum. ​
​Which of the following statements is true about what you are doing in the final level of the continuum?

• A)​You are focusing on the pricing element of your relationship with customers.
• B)​You focus on developing a mutually-beneficial dependence between the firm and its customers.
• C)​You introduce a social feature in order to strengthen relationships with customers.
• D)​You place a lot of emphasis on customer service.
• E)​You place a lot of emphasis on communications with your customers.

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Definitions:

Proposal

A formal suggestion or plan put forward for consideration or discussion by others.

Deliverables

Tangible or intangible outputs or outcomes that must be provided upon completion of a project or task.

Tangible Product

A physical item that can be perceived by touch and is produced for sale or use.

Service

The act of helping or doing work for someone, or a system supplying a public need such as transport, communications, or utilities.