Advertisers Try to Minimise Mistakes by Getting Reactions to Advertising

question 52

Multiple Choice

Advertisers try to minimise mistakes by getting reactions to advertising messages before they are actually placed by using ________.

• A)hypothesis testing
• B)test sampling
• C)pre-testing
• D)standard deviation testing
• E)objective-and-task techniques

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Definitions:

Personal Preferences

Individual choices or inclinations towards certain options, based on personal likes or dislikes.

Physical Settings

The tangible or environmental surroundings in which individuals or organizations operate, which can influence behavior and operations.

Major Beliefs

Fundamental convictions or principles held by an individual or group, often shaping their worldview and behavior.

Visible Attributes

Characteristics or features of an individual or object that are easily seen or noticed by others.