Which of the Following Statements About Marketing Information Systems Is

question 87

Multiple Choice

Which of the following statements about marketing information systems is true?

• A) Marketing information systems are used to gather, access, and analyze data from intracompany sources, while marketing research deals with external sources.
• B) Decision support systems allow managers to see how answers to questions might change in different situations.
• C) Computerized marketing information systems tend to increase the quantity of information available for decision making but not without some corresponding decrease in quality.
• D) The value of decision support systems is limited because the manager can't use them while he is actually making his decisions.
• E) All of the above are true statements.

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Definitions:

Liability

Legal responsibility or obligation, especially for debts or damages.

Organizational Form

The structure or framework adopted by a business or entity that dictates its operational and governance approach, such as a corporation, partnership, or sole proprietorship.

Owners' Acts

Legal actions or decisions made by the owners of a property or business.

Franchisee

One receiving a license to use another’s (the franchisor’s) trademark, trade name, or copyright in the sale of goods and services.