A Target Market and a Related Marketing Mix Make Up

question 231

Multiple Choice

A target market and a related marketing mix make up a:

• A) Marketing plan.
• B) Marketing strategy.
• C) Marketing program.
• D) Marketing analysis.
• E) Marketing proposal.

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Definitions:

B2B

Business-to-business, a commercial transaction between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.

C2B

Consumer-to-Business, a business model where consumers create value and businesses consume that value; for example, customer reviews or selling products online to companies.

Internet

A global network connecting millions of computers to facilitate data exchange.

Breadcrumb Trail

A navigation aid that shows users the path they have taken to get to a web page or where the page is located within the website; it usually appears at the top of a page.