Which of the Following Statements About Customer Value Is True

question 341

Multiple Choice

Which of the following statements about customer value is True?

• A) Building relationships with customers means providing customer value before, but not after the purchase of a product or service.
• B) Retaining current customers is usually less costly than taking customers away from a competitor.
• C) A firm's advertising department cannot be expected to develop ads to convince a customer to buy from the firm more than once.
• D) People in the organization who are not in the sales or customer service areas should never be called upon to help resolve a customer's problem.
• E) None of the above.

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Definitions:

Conflicts

Disputes or disagreements, often violent, between individuals, groups, or nations, arising from differences in opinions, beliefs, or interests.

Personal Ads

Short notices or advertisements usually in newspapers or online platforms, seeking or offering companionship, romance, or marriage.

Professional Status

The regard, respect, or recognition one receives in their profession or occupation.

Going Steady

An exclusive romantic relationship where partners are committed to each other.