Which of the Following Practices Would Suggest That Acme Tools

question 304

Multiple Choice

Which of the following practices would suggest that Acme Tools practices a marketing orientation:

• A) sets inventory levels with customer requirements and costs in mind.
• B) sells products that it can make easily for its customers.
• C) focuses its advertising efforts on product features and how products are made.
• D) views customer service as an activity required to reduce consumer complaints.
• E) ends its relationship with customers when a sale is made.

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Definitions:

Ex Post Facto

A research design that examines the effects of an independent variable on a dependent variable after the event has occurred.

Random Assignment

A method in experimental design where study participants are allocated to different groups on a random basis to reduce bias.

Experimental

Relating to a controlled study involving variables manipulated to determine cause-and-effect relationships.

Longitudinal

Describes research or analysis that takes place over a long period of time, observing the same subjects to detect changes or developments.