Which of the 4Ps in the Marketing Mix Is Most

question 123

Multiple Choice

Which of the 4Ps in the marketing mix is most directly related to deciding who pays for the shipment of purchased products in a B2B transaction?

• A) Product
• B) Place
• C) Promotion
• D) Price

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Definitions:

Conformity

Adapting one's behaviors, beliefs, and attitudes to fit into group norms or comply with what society views as acceptable.

Asch

A psychologist best known for his research on conformity, demonstrating how group pressure could influence individuals to conform.

Learned Helplessness

A condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed, leading to a belief that one's actions have no effect on the outcome.

Obedience

A form of social influence where an individual follows the orders or directions from an authority figure.