Which of the Following Is a Key Trend Affecting Marketing

question 122

Multiple Choice

Which of the following is a key trend affecting marketing strategy planning?

• A) Senior and ethnic submarkets are getting smaller.
• B) Slower new-product development.
• C) Less use of technology in personal selling.
• D) Less international market development.
• E) Growth of marketing information systems.

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Definitions:

Congestion

A state of overcrowding in a space or area, often leading to traffic jams, delayed services, or inefficiency.

Logrolling

A practice in politics where legislators exchange support or votes on issues of mutual interest, often without considering the issues' merit.

Economic Efficiency

An optimal distribution of resources in an economy, where no one can be made better off without making someone else worse off.

Marginal Cost

Marginal cost is the cost incurred by producing one additional unit of a good or service, reflecting changes in variable cost.