Better Performance of Our Market-Directed MACRO-Marketing System May Require

question 166

Multiple Choice

Better performance of our market-directed MACRO-marketing system may require:

• A) newer and tougher laws-because the present laws don't do enough to protect competing firms from each other.
• B) more consumer responsibility.
• C) less emphasis on consumer privacy.
• D) less business responsibility because consumers already determine whether a firm will succeed or fail.
• E) None of these alternatives is correct.

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Definitions:

Fair Value Method

An accounting approach where assets and liabilities are valued based on current market prices.

Reported Net Income

The total earnings of a company after all expenses and taxes have been deducted from revenue, as presented in financial statements.

Dividends

Payments made by a corporation to its shareholder members, distributing a portion of the company's earnings as decided by the board of directors.

Fair Value Method

An accounting approach wherein assets and liabilities are priced at their current market value to provide a more accurate valuation on financial statements.