When Developing a Marketing Plan for a New Product That

question 186

Multiple Choice

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle, a marketing manager should:

• A) plan to change the marketing strategy every six months.
• B) choose the best possible marketing strategy and stay with it throughout its product life cycle.
• C) plan to sell the product until its whole life cycle is over.
• D) plan to change the marketing strategy as the product moves through its life cycle.
• E) change the marketing strategy only when the market environment changes.

---

Definitions:

Northern Women

Refers to women who lived in the Northern states of the USA, especially during the 19th century, who were often involved in abolitionist, feminist, and other social reform movements.

Women's Suffrage

The movement advocating for the right of women to vote and run for public office, which succeeded with the adoption of the 19th Amendment to the U.S. Constitution in 1920.

Nursing

A healthcare profession focused on the care of individuals, families, and communities to maintain or recover optimal health and quality of life.

Union Draft Law

Legislation enacted during the American Civil War that allowed for the conscription of individuals into the Union Army.