Truly Awesome Jeans Targets Ads Based on Consumers Conversations and Behaviors

question 244

Multiple Choice

Truly Awesome jeans targets ads based on consumers conversations and behaviors on social media like Facebook and Twitter. Truly Awesome is using _____.

• A) Social targeting
• B) Digital targeting
• C) Behavioral targeting
• D) Pay-per-target
• E) Media network targeting.

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Definitions:

Linear Forecast

A prediction method that assumes a straight-line relationship between variables over time, typically used to estimate future values based on past data.

All-You-Can-Afford

A budgeting approach where spending on marketing or other business activities is based on what a company can afford rather than strategic planning or revenue projections.

Percentage of Sales Budgeting

A method for setting a marketing budget based on a fixed percentage of the company's sales.

Competitive Parity

A strategy where companies set their advertising budget based on matching the competitor's absolute level of spending or the proportion per market share.