Advertising Expenditures by U.S. Corporations

question 25

Multiple Choice

Advertising expenditures by U.S. corporations:

• A) average only about 2.5 percent of sales.
• B) must be approved by an advertising agency that is registered with the Federal Trade Commission.
• C) are higher for newspaper advertising than television advertising.
• D) are lower than in other countries.
• E) are highest for business product companies (as a percent of sales).

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Definitions:

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