In Its Ads, General Mills Highlights the Advantages of Its

question 307

Multiple Choice

In its ads, General Mills highlights the advantages of its Milk 'n Cereal breakfast bars over Kellogg's breakfast bars. This is:

• A) comparative advertising.
• B) primary advertising.
• C) selective advertising.
• D) reminder advertising.
• E) institutional advertising.

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Definitions:

Behavior

The actions or reactions of an organism or system, often in response to environmental stimuli, observable by others.

Functionalist

In psychology, a theory or perspective that emphasizes the purpose or role of behavior and consciousness in adapting to the environment.

Perception

The way in which individuals sort out and make sense of their sensory observations to attribute meaning to their surroundings.

Unconscious Factors

Unconscious factors are elements underlying human behavior and thought processes that are not readily available to conscious awareness.