Sales Promotion Can Be Aimed at Intermediaries, at Final Consumers

question 314

True/False

Sales promotion can be aimed at intermediaries, at final consumers, or even at a firm's own employees.

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Definitions:

Denial

A defense mechanism where an individual refuses to accept reality or facts, thereby avoiding dealing with painful feelings or events.

Projection

A defense mechanism where an individual attributes their own unacceptable thoughts or feelings to someone else.

Defense Mechanism

Psychological strategies used unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.

Displacement

A psychological defense mechanism where an individual redirects their emotions or reactions from the original source to another object or person.