Determining the Blend of Promotion Methods Is a Strategy Decision

question 31

Multiple Choice

Determining the blend of promotion methods is a strategy decision which is the responsibility of the

• A) brand ambassador.
• B) finance manager.
• C) personnel manager.
• D) marketing manager.
• E) recruitment manager.

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Definitions:

Gross Investment

Total expenditure on new fixed assets and inventories within a specific period, without deducting depreciation.

Business Population

The total number of businesses within a specific area or category at a given time.

Sole Proprietorships

Business entities owned and operated by one person, where there is no legal distinction between the owner and the business.

Corporations

Legal entities that are separate and distinct from their owners, capable of owning assets, incurring liabilities, and engaging in business activities.