The AIDA Model

question 161

Multiple Choice

The AIDA model:

• A) focuses on what happens after the adoption process is complete.
• B) shows that the promotion effort is done once desire is aroused.
• C) consists of four basic promotion jobs.
• D) suggests that mass media can get consumers' attention only if that is what consumers desire.
• E) All of these alternatives about the AIDA model are true.

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Definitions:

Column

A vertical division in a table or spreadsheet that categorizes information under a specific heading for organization and reference.

Cell

The basic unit of a spreadsheet or table, defined by the intersection of a row and a column, used to enter and store data.

Duplicate

A copy of an item or data that is exactly like the original, often created unintentionally or for backup and comparison purposes.

Insert Columns

The process of adding new columns to a table, spreadsheet, or document to organize data more effectively.