The _____ Can Help the Promotion Effort by Spreading Word-Of-Mouth

question 313

Multiple Choice

The _____ can help the promotion effort by spreading word-of-mouth information and advice among other consumers.

• A) innovators
• B) late majority customer group
• C) laggards
• D) early adopters
• E) nonadopters

---

Definitions:

Bernoulli Distribution

A probability distribution that takes two possible outcomes, 1 (success) with probability p, and 0 (failure) with probability 1-p.

Survey Question

A question used in a survey designed to collect data on the opinions, behaviors, or characteristics of respondents.

Probability Density Function

A function that describes the relative likelihood for a continuous random variable to take on a given value.

Smooth Curve

A continuous, gently bending line without sharp angles or disruptions, often used in graphing data or in mathematical functions.