Given Its Interest in the Broad Product-Market for "Ready-To-Eat, Health-Conscious

question 260

Multiple Choice

Given its interest in the broad product-market for "ready-to-eat, health-conscious snack foods," which of the following should the GoodHealth Foods Co. do FIRST?

• A) Develop a plan for getting support from intermediaries.
• B) Develop each of the four Ps at the same time.
• C) Segment the product-market to try to identify homogeneous submarkets and select an attractive target market.
• D) Determine whether to compete on a price basis.
• E) Decide what low-fat product or products it will offer.

Recognize the importance of effective internal communications and the role of email in business settings.

Identify the characteristics, benefits, and limitations of email as a communication tool.

Understand how community Q&A sites can impact personal branding and organization reputation.

Recognize the importance of planning, revising, and completing stages in the email development process.

---

Definitions:

Cannon's Theory

Also known as Cannon's fight-or-flight theory, it describes the body's automatic response to threatening or stressful situations.

Pleasure Principle

The driving force of the id that seeks immediate gratification of all desires, wants, and needs.

Drive Reduction

A theory in psychology suggesting that behavior is motivated by the desire to reduce internal tension caused by unmet biological needs.

Incentives

Rewards or stimuli that motivate individuals to perform a certain action or exhibit a desired behavior.