When Screening for the Best Market Opportunity for a Firm

question 315

Multiple Choice

When screening for the best market opportunity for a firm, marketers should always avoid options that would combine:

• A) high industry attractiveness and the firm's strengths.
• B) medium industry attractiveness and the firm's strengths.
• C) low industry attractiveness and the firm's weaknesses.
• D) high industry attractiveness and the firm's weaknesses.
• E) medium industry attractiveness and the firm's medium strengths.

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Definitions:

Material Requisition

A document used to order material or supplies from the storeroom that provides the basis for charging material into production.

Raw Materials

The basic materials from which products are manufactured or made, typically used in the early stages of the production process.

On Account

Refers to purchases made or services rendered on a credit basis, implying that payment will be made at a future date.

Raw Materials Inventory

Stocks of basic materials that are used in the production process before undergoing manufacturing.