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Macro-Marketing

question 394

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Macro-marketing:


Definitions:

Acid-Base Pair

Two substances that differ only by the presence or absence of a hydrogen ion and can interconvert by the gain or loss of a proton.

Conjugate Base

The resulting species after a proton has been given up by an acid in a chemical reaction.

Phenol

An aromatic organic compound with the molecular formula C6H5OH, featuring a phenyl group bonded to a hydroxyl group.

Trifluoromethanesulfonic Acid

A strong acid often used in organic chemistry syntheses, recognized for its powerful protonating ability.

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