The Following Headlines Are for Articles from the WALL STREET

question 195

Multiple Choice

The following headlines are for articles from the WALL STREET JOURNAL. Which article is most likely to be reporting a macro-marketing topic?

• A) "Mercedes Goes after Luxury Sport Utility Buyers."
• B) "Adidas Jumps as Footwear Competition Heats Up."
• C) "Drugstore Chain Aims at Seniors."
• D) "Hardee's Fried Chicken Takes on KFC."
• E) "DVD Popularity Leads to More DVD Retailers."

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Definitions:

Identification Line

A line at the bottom of a letter containing the letter writer’s initials and the typist’s initials.

Typist's Initials

The initials used by a typist as a form of identifying or signing off on documents they have prepared or worked on.

Inside Address

The name and address of the person to whom the letter is being sent. It appears on a business letter two to four spaces down from the date. It should be two, three, or four lines in length.

Business Letter

A formal document used for communication between companies, or between a company and an individual, characterized by a structured layout and professional tone.